9 Popular Ways To Get Your Website On A Search Engine
That major advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical and that continued efforts are made to keep them, they can essentially hold and provide targeted traffic indefinitely. Here are nine steps to higher search engine positioning from an expert in the field:
Choose keywords properly
You first much choose your keywords. This is perhaps the most important step of the process as incorrectly targeting phrases can result in traffic that is not interested in your product. Look through the potential keyword phrases and think, “Who would be searching using that phrase?”
If the answer is “a student looking for information,” then chances are it won’t result in a sale. If the answer is “someone who is looking specifically for a product I offer,” then this is a prime candidate as a targeted keyword phrase.
Great site content
Get a good deal of new content down in order to ensure that you know exactly where you are going and exactly what you need to do to get there. Creating some of the new content before starting the optimization process can be doubly helpful because it can reveal potential additions to your website that you may not have considered (a forum or blog for example).
If you already have a site, perhaps simply sit on your back deck, sip on a coffee, and imagine what you would do if your whole site was lost and you had to start again (other than launch into a very colorful discussion with your hosting company).
A solid site structure is very important. Creating a site that is easily spidered by the search engines yet attractive to visitors can be a daunting and yet entirely rewarding endeavor. To adequately structure your website, you must think like a “spider,” which is not as difficult as it may sound. A search engine spider reads your webpage as you would read a book. It starts at the top left, reads across, and then moves down. So, you must give priority to what you place near the top of your page.
Once you have created your keyword targets and your content, and established your site structure, you must now move on o the most obvious step: the optimization of your content.
As noted, a spider places importance on what it reads highest on the page. So, beginning with a sentence that includes your targeted phrase only makes sense. That said, stuffing in keywords to add weight to your page generally doesn’t work. Make sure to use your keywords in the heading, but don’t shy away from also adding additional words (though not too many).
To ensure that your website gets fully indexed, you have to make sure that the spiders have an easy pathway. There are two many ways to insure that your site gets well spidered and that the relevancy is added. The first is to place text links on the bottom of your homepage to your main internal pages (not every page, that just looks odd). The second is to create a sitemap to all your internal pages and link to it from your homepage. Both methods have advantages and disadvantages, but that’s a whole list unto itself.
Put the site past someone who has never seen it before (and preferable who won’t know how much work you’ve put in and tell you it’s great even if it’s not). Ask the person to find specific information and see how long it takes. Ask someone else to just surf your site and watch which links he clicks and ask him why he chose the ones. Most important, find out how the content reads. You’ve spent hours working through the least biased on its readers. Find out how it reads to someone who has no invested interest in the site and correct any issues he may bring up.
Submit to directories (both general and topic specific) and to a few topical search engines, but for the most part to Google, Yahoo!, MSN, and other major engines has proven to be a bit of a waste of time. The major search engines are spidering search engines, which means they will follow links wherever they go. Simply having sites that are spidered by the major search engines linking to you will get your site found. They should get picked up in about a week. When you simply skipped this step and sought out reputable directories and other sites to get links from, the homepage of the site can get indexed in as little as two days. Neither will hurt your rankings, but to make the best use of your time, seek out directories and other websites to get links from and leave the spiders to find you on their own.
All of the major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. Running a search on Google with this syntax “site:www.yourcompetition.com” will reveal approximately how many links a competitor has. You can also use other paid tools such as Majestics and Ahrefs to spy on your competitor’s status.
The first place to seek links is with general and topic-specific directories. After that, you may want to move into any of the methods below:
- Buy PBN links – they are links owned by a certain team or company who build already-ranking websites.
- Guest posting – you can do this by yourself. Just find a website or blog that accepts guest post articles. You may need to do good on pitching a topic idea though.
- Editorial – reaching to high authority sites with massive traffic and statistics.
- Press release – create a press release (or news type) article and a syndication of your
You will have to monitor the major search engines for your targeted phrases. Also, you will need to review your stats to see where your traffic is coming from and what search terms are being used to find you. If a month passes and you don’t see any changes, then you need to do more work or find an internet marketing company that can do the job.
A solid search engine positioning strategy involves constantly adding content, building links, and ensuring that your visitors are getting the information they want to have and find it as easily as possible.