As one of the largest companies in Northern Ireland, Translink is committed to providing integrated travel solutions that are attractive, sustainable and good value.
Translink maximises Public Transport’s positive impacts by encouraging modal shift through innovative marketing and system design; Translink’s own emissions are improved through careful energy management and targeted energy reduction projects.
What and How:
Translink set out about to reduce it’s energy consumption by doing the following:
Vehicle fuel usage was reduced by 2.5% in 2009/10 (some 1 million litres) through initiatives such as eco driving training, implementation of Idle Shutdown in 600+ vehicles and a pilot of vehicle telematic systems.
Eco-driving training has been delivered to 2300 bus drivers, with a similar scheme now designed for train drivers. Staff on-the-ground have also received eco-training and are encouraged to provide suggestions, either directly via local management, or via the “Miles Better” employee suggestion scheme
In the period 2006 – 2010, Translink has removed an additional 36,000 tonnes CO2 from Northern Ireland’s emissions through increasing patronage on Public Transport. This has been achieved through various innovative marketing initiatives, successfully targeting modal shift from private car use to public transport. Two notable campaigns were Switch to Efficiency” (launched March 2009), followed by “go eco”.
Providing quality public transport together with innovative marketing and technology delivers results and importantly a return on public investment, helping to change attitudes and behaviour and deliver modal shift away from the private car – ultimately helping to make an impact on climate change.
1 person likes this