2010 has been a breakthrough year for the Mayday campaign. We now have 3122 businesses throughout the UK signed up and committed to tackling climate change within their organisations and the wider communities in which they operate.
Below are some of the highlights of the year;
We launched our new, improved website and online Mayday Journey tool. We can now support a wider network including our SMEs and micro businesses.
560 companies reported back in 2010 – an increase on previous years and the Network achieved an aggregated reduction of 7% of absolute emissions. The Prince of Wales’s new consumer facing initiative START was positioned as the B2C arm of Mayday, and we launched our annual report at two linked events in HRH’s presence during START week, attracting almost 200 business leaders.
Mayday appeared at events all over the country in 2010 including BASE in February
and at BITC events throughout the year. Leading Mayday companies were recognised at the annual Awards for Excellence at the Albert Hall in July, and Prime Minister David Cameron mentioned the campaign in a special address to HRH.
In the Summer, representatives from the Mayday Leadership Team were involved in an event at Clarence House looking at the ways in which Marketers can help to create a sustainable future.
Mayday forged a very promising new partnership with the Federation of Small Businesses (FSB). Other partnerships continued with the Carbon Trust on their SME reporting tool; The Aldersgate Group with their report on the Green Investment Bank; The Corporate Leader’s Group on Climate Change’s Cancun Communiqué and The Legal Sector Alliance’s Climate Change Symposium. We have also been invited along to many of our member’s supplier events. Companies and organisations including M&S, Sainsbury’s, Lloyds and HMRC have offered us stands and speaking opportunities.
Perhaps the most exciting achievement of 2010 was the Mayday activity that took place in the regions. The East Midlands launched their own Mayday Network and the East of England Mayday Network has seen phenomenal growth this year making it the region with the most amount of Mayday members. The North West has pioneered initiatives such as the vision for sustainable football in conjunction with the Football League Trust and a retrofitting alliance which was inspired by the Start festival. The South West organised a great deal of activity during the Start Festival and the ongoing START living advice centre has maintained momentum. The West Midlands Network has been developing steadily thanks to the determination of the core BITC team and has some exciting partnerships in place. The Mayday campaign in Northern Ireland has delivered a range of events and best practice workshops. Yorkshire and Humber hosted the first ever Business Unusual Conference in November with over 160 delegates attending. Wales held had 3 Mayday events in May across Wales and the programme run by SBC in Scotland continues to gain momentum.
This year saw the launch of our webinar series hosted by 2 Degrees. The webinars have proved to be very popular and are an effective way to offer support to such a geographically dispersed membership base.
In 2010 the Mayday Leadership Team members continued to drive us forward in our attempts to promote and enable fully sustainable business practices. EDF Energy CEO Vincent De Rivaz led an inquiry into Leadership Skills for a Sustainable Economy in his role as HRH’s National ambassador; a resultant taskforce will take that work forward in 2011.
Research undertaken by WSP and The Prince’s Mayday Network in 2009 suggested that by creating a more positive, progressive, inspiring vision of the future, people and companies would be much more inclined to take the actions needed to move towards it. The Vision for a Sustainable Future project is now in progress; an exciting, potentially game changing initiative to create a positive and compelling vision of the future and to map out the critical role business will play in it.
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