Manchester City Football Club is using its brand to get local young people interested in environmental issues.
What and How:
Manchester City Football Club is a Premier League Football Club based at the City of Manchester Stadium in east Manchester. Manchester City was the first football club to produce a full environmental impact audit.
Whilst the Club has a robust programme of activity in recycling, waste management, local purchasing, transport and renewable energy, one of the main challenges and unique opportunities is the Club’s profile and the ability to use the power of football to share messages and engage with people in positive environments in a way which may not always be available elsewhere.
To this end, the Club has used its City in the Community (CITC) brand and community soccer coaching team to work with primary schools across Manchester and Tameside. City in the Community has appointed an Environment Co-ordinator to help raise awareness of the importance of promoting positive environments.
Environmental projects include classroom based activities to teach children about the ozone layer, recycling, energy, transport, nature and the wildlife. Following such activities young people are rewarded with a football session. Other schemes include tree planting to create school copses, creating blue bell meadows to attract butterflies and bees in the corners of school fields or in local community settings and clearing local green space and woodland to make them accessible and safe. The CITC staff have also created a sustainable walking bus programme.
Manchester City has reduced its landfill by 85%
The club has moved to electric vehicles on site
The club has reduced the use of packaging - inward and outward and reduced waste truck movement
Manchester City uses eco-friendly paper products and recycles a range of items including paper, card, glass, grass cuttings and some waste foods.